Lafley is certainly has the credibility to speak as an expert on this subject and he does by discussing the basics of making the enterprise more innovative. Lafley on my innovation mount rushmore as a reminder of the importance of investing time and energy to understand the target market. Lafley has been named the new chief executive officer, president. The book succeeds when condensing innovation success at one company to generalities such as the following. And his book gamechanger coauthored with ram charan is arguably the best book around on the topic. Lafley has been a huge success in his eight years at the helm of the consumer goods giant, having revived a sagging company. Lafley is broadly recognized for his business leadership. Lafley has come to the vocal defense of the consumer packaged goods giant as it gears up for. Lafley and roger martin strategyneedntbemysterious. This is a gamechanging book that helps you redefine your leadership and improve your management game. This is not unaccompanied for spending the time, it will growth the knowledge. The game changer how you can drive revenue and profit.
Martin is dean of the school of management at the university of toronto. Thinkers50 playing to win is a rare tale from the front lines of business and from two of its smartest minds. The game changer how you can drive revenue and profit growth. Lafley as part of a keynote session at the may 2008. He has also been elected to the board of directors and will serve as its chairman. Lafley has rejoined the company as president and chief executive officer, effective immediately. Lafley has been a huge success in his eight years at the helm of the consumer goods giant, having revived a sagging.
Today, lafley consults on business and innovation strategy, advises on ceo succession and executive leadership development, and coaches experienced, new, and potential ceos. The gamechanger how you can drive revenue and profit growth with innovation. Chief executive magazine the proof of lafleys approach is plain enough. The five essential questions at the heart of any winning. Lafley defines effective business strategy youtube. Lafley has come to the vocal defense of the consumer packaged goods giant as it gears up for the largest proxy vote in history lafley s former. In this inspiring and practical book lafley explains how making innovation more than just a standalone activity enabled him to turn around growth, productivity and the bottom line. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics.
Time magazine winner thinkers50 best book award 2012 and 20. Download for offline reading, highlight, bookmark or take notes while you read playing to win. The writing, however, was more textbook than engaging business book. The discussion was wide ranging, covering everything from the need to rethink marketing and advertising to the benefits of a liberal arts education. Lafley as part of a keynote session at the may 2008 pdma and iir front end of innovation conference in.
One of the best books on strategy is roger martin and a. How you can drive revenue and profit growth with innovation by a. Martin is dean of the university of torontos rotman school of management and an adviser to ceos on strategy, design, innovation, and integrative thinking. Innovation in this world is the best way to win arguably the only way to really win. Bob mcdonald, who is retiring from the company on june 30, 20, after 33 years of service.
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